Our Founder

Prateek Lal Shah is a biotechnologist, published researcher, and award-winning product developer. 

Leveraging deep expertise in biotechnology, nutraceuticals, and sustainable formulations, we create high-impact products in FMCG, F&B, and wellness.

With three published research papers and a background in bioinformatics, we integrate cutting-edge scientific insights to develop safe, effective, and sustainable solutions.

Every product is crafted through rigorous user research and market validation to ensure consumer alignment.

Our experience in procurement, manufacturing, and supply chain strategy ensures cost-effective and scalable production.

We bridge the gap between scientific minds, industry veterans, and startups, fostering entrepreneurship and innovation.