Problem Discovery: Deeply understanding user pain points through interviews, surveys etc
Solution Ideation: Generating and sketching multiple product ideas based on real problems.
Rapid Prototyping: Creating simple mood-boards, mockups to visualise the idea quickly.
Market Testing: Validating assumptions via user feedback on prototypes, landing page tests, or even pre-orders.
Iterative Refinement: Adjusting the product based on early feedback before finalising designs and production plans.
Vendor Identification: Researching, vetting, and shortlisting potential manufacturers based on capabilities, certifications, quality standards, lead times, and pricing.
Sampling and Audits: Ordering samples, visiting facilities (virtually or in-person), and evaluating production processes to ensure alignment with your product requirements.
Ingredient Sourcing: Identifying, vetting, and securing ingredients from trusted suppliers, focusing on quality, compliance, sustainability, and cost.
Lab-Scale Formulation: Developing small, controlled batches to test ingredient interactions, consistency, efficacy, and shelf life without large production costs.
Testing: Conducting sensory, chemical, microbiological, or user tests to validate product safety, performance, and regulatory adherence.
Design Freeze: Finalising product designs to ensure stability during production.
Pilot Production Runs: Conducting small test batches to validate manufacturing consistency, quality standards, and operational workflows.
Process Validation: Verifying that each step of production (assembly, packaging, QA) can be reliably repeated at scale.
Risk Assessment: Identifying potential risks (supply chain, machinery, staffing) and creating contingency plans.
Compliance Check: Ensuring all regulatory, labelling & certification requirements are met.
Production Setup: Negotiating terms, finalising production schedules, setting up quality control processes etc.
We support, GTM,Inventory fulfilment setup & support. Taken up on case by case and on terms of agreement.
Product Optimization: Iteratively refining product features, materials, formulations, packaging, or user experience to enhance quality, performance, or cost-efficiency.
Customer Feedback Analysis: Gathering and analyzing customer reviews, support queries, and usage data to identify areas for improvement.
Line Extension Development: Creating variations of the original product — such as new flavors, sizes, versions, or complementary products — to address adjacent needs and drive incremental revenue.
Market Testing: Testing improvements and new variants with limited audiences before full-scale rollout.
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